The Chair of Marketing has the aim to regularly publish research results in peer-reviewed scientific journals and to transfer knowledge from its research projects to business practice through publications in journals and books.

Leading international journals, which recently published articles (co-)authored by Bj?rn Ivens(444.2 KB):

• Journal of Business Research
• Psychology & Marketing
• Industrial Marketing Management
• Journal of Business & Industrial Marketing
• International Journal of Electronic Commerce
• European Journal of Marketing
• Academy of Marketing Science Review
• Journal of Marketing Management
• Marketing Theory
• Technological Forecasting & Social Change
• Die Betriebswirtschaft
• Zeitschrift für Betriebswirtschaft
• Marketing ZFP
• Recherche et Applications en Marketing
• Revue Francaise de Gestion

An overview of the past publications of Prof. Ivens are available in the publications list(444.2 KB).