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Information Systems

Information Systems, Games and Gamification

  1.  University of bamberg
  2. Faculties
  3. Information Systems and Applied Computer Sciences
  4. Subject groups
  5. Information Systems
  6. Information Systems, Games and Gamification
  7. Team
  8. Prof. Dr. Benedikt Morschheuser

Prof. Dr. Benedikt Morschheuser

Tim Kipphan/Universit?t Bamberg


Full Professor of Information Systems

University of Bamberg
Faculty of Information Systems and Applied Computer Sciences
Chair of Inforamtion Systems, Games and Gamification

Email: benedikt.morschheuser(at)uni-bamberg.de 

Telephone: +49 951 863 1936

Room: WE5/04.077, An der Weberei 5, 96049 Bamberg

Consultation hour: Tuesday, 10:00 - 15:00, by appointment

Curriculum Vitae

Dr. Benedikt Morschheuser is a professor of information systems at the Otto-Friedrich University of Bamberg and heads the Gamification Research Group. The research of Dr. Morschheuser and his team focuses on exploring the technological, economic, and societal effects of digital games and the increasing relevance of technologies and methods from the games industry in business and society. In particular, his research focuses on the design and investigation of gamified information systems that utilize design elements from games to influence user experience and behavior.

Dr. Morschheuser studied at the Karlsruhe Institute of Technology and received a diploma in industrial engineering & management (Wirtschaftsingenieurwesen) in 2012. In 2017, he received his doctorate in information systems from the Karlsruhe Institute of Technology. In 2021, he accepted a position at the Friedrich-Alexander University of Erlangen-Nuremberg, where he headed an adidas endowed professorship of information systems with a focus on gamification. Since February 2025, he has held a chair of information systems at the Otto-Friedrich University of Bamberg.

His entire academic career has been conducted in close collaboration with the industry. From 2013 to 2014, he worked as a researcher at Leipzig University and investigated the future of banking as part of a research consortium of the German and Swiss finance industry together with the University of St.Gallen. In 2014, he joined the Corporate Research department of Robert Bosch GmbH to investigate the design of gamified systems and services. From 2017 to 2021, he worked in the "Connected, Autonomous, Shared, and Electric Mobility (CASE)" innovation department at Daimler AG and the Digital Transformation Unit (Digital House) at Mercedes-Benz AG. As part of these activities, Dr. Morschheuser has collaborated as an associate researcher with research groups at the Karlsruhe Institute of Technology, the University of Mannheim, the University of St.Gallen, and the Tampere University of Technology.

His research is applied in various industries (e.g. automotive, banking, healthcare, retail, education…) and domains (e.g. sales & marketing, mobility & logistics, production, collaboration, innovation…) and addresses current challenges of organizations and society.

Research Interests

  • Games, Gaming
  • Gamification, Motivational Design, Gameful Design
  • Immersive Information Systems, Augmented-Reality, Virtual-Reality, ?Metaverse“
  • Crowdsourcing, Human-in-the-loop
  • Location-based Gaming, In-Car Gaming, Gaming in Mobility
  • Game Experience, Usability
  • Human-Computer-Interaction (HCI), Human-Robot-Interaction (HRI)
  • Quantified-Self
  • Storification

 

LinkedIn Profil: Benedikt Morschheuser
ResearchGate Profil: Researchgate
Google Scholar Profil: Google Scholar

 

 

Publications

Kirchner-Krath, J., Schmidt-Kraepelin, M., Schm?hl, K., Schütz, C., Morschheuser, B., & Sunyaev, A. (2025). Behavior Change Support Systems for Self-Treating Procrastination: Systematic Search in App Stores and Analysis of Motivational Design Archetypes. Journal of Medical Internet Research, 27(e65214). https://doi.org/10.2196/65214

Riar, M., Weber, M., Ebert, J., & Morschheuser, B. (2025). Can Gamification Foster Trust-Building in Human-Robot Collaboration?: An Experiment in Virtual Reality. Information Systems Frontiers, Online-First, 1–26. https://doi.org/10.1007/s10796-024-10573-z

Kirchner-Krath, J., Morschheuser, B., Sicevic, N., Xi, N., Korflesch, H. F. O. von, & Hamari, J. (2024). Challenges in the adoption of sustainability information systems: A study on green IS in organizations. International Journal of Information Management, 77(August 2024, 102754). https://doi.org/10.1016/j.ijinfomgt.2024.102754

Birnstiel, S., Steinkamp, L., Dümler, B., & Morschheuser, B. (2024). Designing gamification for team sports: Mapping of the problem space and design recommendations. ECIS 2024 Proceedings. 32nd European Conference on Information Systems (ECIS 2024), Paphos, Cyprus.

Kirchner-Krath, J., Altmeyer, M., Schürmann, L., Kordyaka, B., Morschheuser, B., Klock, A. C. T., Nacke, L., Hamari, J., & Korflesch, H. F. O. von. (2024). Uncovering the theoretical basis of user types: An empirical analysis and critical discussion of user typologies in research on tailored gameful design. International Journal of Human-Computer Studies, 190(October 2024, 103314). https://doi.org/10.1016/j.ijhcs.2024.103314

Kirchner-Krath, J., Birnstiel, S., & Morschheuser, B. (2024). Combating Procrastination with Information Systems: A Systematic Review on Design Approaches and Effects. ECIS 2024 Proceedings, 1–16.

Kirchner-Krath, J., Dijkstra-Silva, S., Morschheuser, B., & Korflesch, H. F. O. von. (2024). Gameful systems for corporate sustainability: systematic review, conceptual framework and research agenda on gamification and sustainable employee behavior in companies. Internet Research, Online-First. https://doi.org/10.1108/intr-06-2024-1000

Xie, R., Kirchner-Krath, J., & Morschheuser, B. (2024). Towards an ethical metaverse: A systematic literature review on privacy challenges. ECIS 2024 Proceedings, 1–16.

Birnstiel, S., & Morschheuser, B. (2024). Exploring gamification in team sports: a scoping review and research agenda. Proceedings of the 8th International GamiFIN Conference (Ruka, Finnland, 2. April 2024 - 5. April 2024), 3669, 33–46.

Krath, J., Morschheuser, B., Korflesch, H. F. O. von, & Hamari, J. (2023). How to increase sustainable engagement in the workplace through green IS: The role of instructional and motivational design features. ECIS 2023 Proceedings, 1–18.

Krath, J., Klock, A. C. T., Morschheuser, B., Legaki, N.-Z., Park, S., Korflesch, H. F. O. von, & Hamari, J. (2023). Designing tailored gamification: A mixed-methods study on expert perspectives and user behavior in a gamified app for sustainability at work. CEUR Workshop Proceedings, 3405, 1–12.

Laato, S., Morschheuser, B., Hamari, J., & Bj?rne, J. (2023). AI-Assisted Learning with ChatGPT and Large Language Models: Implications for Higher Education. Proceedings of the 2023 IEEE International Conference on Advanced Learning Technologies, ICALT 2023, 226–230. https://doi.org/10.1109/icalt58122.2023.00072

Guillen Mandujano, G., Riar, M., Morschheuser, B., & Hamari, J. (2023). Gamification as a Catalyst to the Circular Economy. In H. Lehtim?ki, L. Aarikka-Stenroos, A. Jokinen, & P. Jokinen (Eds.), The Routledge Handbook of Catalysts for a Sustainable Circular Economy (pp. 312–336). Routledge. https://doi.org/10.4324/9781003267492-18

Riar, M., Morschheuser, B., Zarnekow, R., & Hamari, J. (2023). Altruism or egoism – how do game features motivate cooperation?: An investigation into user we-intention and I-intention. Behaviour & Information Technology, 43(6), 1017–1041. https://doi.org/10.1080/0144929x.2023.2196581

Weber, M., Riar, M., & Morschheuser, B. (2023). Is adaptive gamification just a theoretical fairytale?: An experiment in a text-based adventure game for data crowdsourcing. Proceedings of the 56th Hawaii International Conference on System Sciences (HICSS), 1126–1136.

Wittmann, M., K?hler, L., & Morschheuser, B. (2023). I = Robot: An Investigation of How Perspective Switching Can Support People’s Acceptance of AI-Powered Social Robots. Proceedings of the 32nd IEEE International Conference on Robot and Human Interactive Communication (RO-MAN), 2478–2483. https://doi.org/10.1109/ro-man57019.2023.10309478

Krath, J., Morschheuser, B., & Korflesch, H. F. O. von. (2022). Designing Gamification for Sustainable Employee Behavior: Insights on Employee Motivations, Design Features and Gamification Elements. Proceedings of the 55th Hawaii International Conference on System Sciences 2022, 1594–1603. https://doi.org/10.24251/HICSS.2022.198

Morschheuser, P. C., Alt, R., Sachse, S., & Morschheuser, B. (2022). Gamifying sustainable behavior at work: Results from an experiment with a corporate gamification app. ISD2022 Proceedings. 30th International Conference on Information Systems Development (ISD2022), August 31 - September 2, 2022, Cluj-Napoca, Romania.

Riar, M., Morschheuser, B., Zarnekow, R., & Hamari, J. (2022). Gamification of cooperation: A framework, literature review and future research agenda. International Journal of Information Management, 67(102549), 1–24. https://doi.org/10.1016/j.ijinfomgt.2022.102549

Augenstein, D., & Morschheuser, B. (2022). Understanding human factors in the metaverse: an autonomous driving experiment. ECIS 2022: Research-in-Progress Papers, 1–8.

K?se, D. B., Morschheuser, B., & Hamari, J. (2019). Is it a tool or a toy?: How user’s conception of a system’s purpose affects their experience and use. International Journal of Information Management, 49, 461–474. https://doi.org/10.1016/j.ijinfomgt.2019.07.016

Morschheuser, B., Hamari, J., & Maedche, A. (2019). Cooperation or competition - When do people contribute more?: A field experiment on gamification of crowdsourcing. International Journal of Human - Computer Studies, 127, 7–24. https://doi.org/10.1016/j.ijhcs.2018.10.001

Morschheuser, B., Hassan, L., Werder, K., & Hamari, J. (2018). How to design gamification?: A method for engineering gamified software. Information and Software Technology, 95, 219–237. https://doi.org/10.1016/j.infsof.2017.10.015

Morschheuser, B., & Hamari, J. (2018). The Gamification of Work: Lessons From Crowdsourcing. Journal of Management Inquiry, 28(2), 145–148. https://doi.org/10.1177/1056492618790921

Morschheuser, B., Riar, M., Hamari, J., & Maedche, A. (2017). How games induce cooperation?: A study on the relationship between game features and we-intentions in an augmented reality game. Computers in Human Behavior, 77, 169–183. https://doi.org/10.1016/j.chb.2017.08.026

Morschheuser, B., Hrach, C., Alt, R., & Lefanczyk, C. (2017). Gamifizierung mit BPMN. In S. Strahringer & C. Leyh (Eds.), Gamification und Serious Games: Grundlagen, Vorgehen und Anwendungen (pp. 31–42). Springer Vieweg. https://doi.org/10.1007/978-3-658-16742-4_3

Morschheuser, B., Hamari, J., Koivisto, J., & Maedche, A. (2017). Gamified crowdsourcing: Conceptualization, literature review, and future agenda. International Journal of Human - Computer Studies, 106, 26–43. https://doi.org/10.1016/j.ijhcs.2017.04.005

Morschheuser, B., Bons, R., & Alt, R. (2015). Outsourcing: Die Standardisierung gewinnt an Relevanz. In Wilhelm Niehoff & Stefan Hirschmann (Eds.), Aspekte einer effizienten Bankorganisation (pp. 98–103). Bank-Verl.

Morschheuser, B., Hrach, C., Alt, R., & Lefanczyk, C. (2015). Gamifizierung mit BPMN. HMD, 52(6), 840–850. https://doi.org/10.1365/s40702-015-0188-3

Morschheuser, B., Zerndt, T., Alt, R., Roger, B., & Puschmann, T. (2014). Banking 2020 - zwischen Individualisierung und Standardisierung (pp. XXXIII, 30).

Morschheuser, B., Rivera-Pelayo, V., Mazarakis, A., & Zacharias, V. (2014). Interaction and reflection with quantified self and gamification: An experimental study. The Journal of Literacy and Technology, 15, 136?156.

Press and Public Relations (selection)

Awards (selection)

  • 2024: FAU-Innovator 2024 in collaboration with Sandra Jeleazcov on innovation in science communication
  • 2024: Hermann-Gutmann Award for outstanding scientific achievements in 2023
  • 2023: Hermann-Gutmann Award for outstanding scientific achievements in 2022
  • 2021:  Emerging Talent Award and funding by FAU’s Emerging Talent Initiative (ETI), FAU, Erlangen
  • 2020: Best Paper Award for Best Industry Studies Paper, HICSS 2020, Hawaii
  • 2020: 3rd place NATO Innovation Challenge together with Aleph Alpha GmbH, North Atlantic Treaty Organization (NATO), Rom, Italy
  • 2019: Mercedes-Benz Value Creator 2019, Daimler AG, Stuttgart
  • 1st place (>650 submissions) in an ideas competition, awarded by the board of management at Daimler AG, Stuttgart
  • 2017: Summa cum laude, Karlsruhe Institute of Technology, Karlsruhe

 

Functions of honour

 

Research community activities

2025:Reviewer at Dutch Research Council (NWO NL)
Minitrack chair for ?Gameful IS for Sustainable Development“ at the Americas Conference on Information Systems (AMCIS 2025)
Track chair for ?Gamification“ minitrack at the 58th Hawaii International Conference on System Sciences (HICSS)
2024:Reviewer at Deutsche Forschungsgemeinschaft (DFG)
Program Committee member and track chair at the 27th International Academic Mindtrek conference (MINDTREK 2024)
Program Committee member and session chair at the 8th Annual International GamiFIN Conference 2024
Track chair for “Gamification” minitrack at the 57th Hawaii International Conference on System Sciences (HICSS)
Editorial review board member at Internet Research, special issue “Ethics and Sustainability in Gaming and Persuasive Systems”
Reviewer for the International Journal of Information Management (IJIM)
2023:Program Committee member and track chair at the 26th International Academic Mindtrek conference (MINDTREK 2023)
Program Committee member and session chair at the 7th Annual International GamiFIN Conference 2023
Track chair for “Gamification” minitrack at the 56th Hawaii International Conference on System Sciences (HICSS)
Reviewer for the Behaviour & Information Technology Journal
2022:Program Committee member and session chair at the 6th International GamiFIN Conference 2022
Track chair for “Gamification & Innovation” StartPlay Konferenz 2022
Session chair and reviewer at the 30th European Conference on Information Systems (ECIS 2022)
Track chair for “Games and Gamification” at the 25th International Academic Mindtrek conference (MINDTREK 2022)
Reviewer for the Routledge Handbook of Catalysts for a Sustainable Circular Economy
Reviewer for the AIS Transactions on Human-Computer Interaction (THCI)
Reviewer for the 31st European Conference on Information Systems (ECIS 2023)
2021:Track chair for “Games and Gamification” at the 24th International Academic Mindtrek conference (MINDTREK 2021)
Reviewer for the 29th European Conference on Information Systems (ECIS 2021)
2019:Reviewer for the European Journal of Information Systems (EJIS)
Reviewer for the 27th European Conference on Information Systems (ECIS 2019)
2018:Reviewer for the Journal of Management Information Systems (JMIS)
2017:Reviewer for the International Journal of Human-Computer Studies (IJHCS)
Reviewer for the ACM CHI Conference on Human Factors in Computing Systems (CHI 2018)
Reviewer for the 51st Hawaii International Conference on System Sciences (HICSS 2018)
Reviewer for the ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play (CHI Play 2017)
Reviewer for the 10th Digital Games Research Association Conference (DIGRA 2017)
Reviewer for the 12th international conference on design science research in information systems and technology (DESRIST 2017)
Reviewer for the 25th European Conference on Information Systems (ECIS 2017)
2016:Reviewer for the 13th International Conference on Wirtschaftsinformatik (WI2017)
Reviewer for the 29th Bled eConference (Digital Economy)
Reviewer for the ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play (CHI Play 2016)
Reviewer for the 18th IEEE Conference on Business Informatics (CBI 2016)
Reviewer for the 50th Hawaii International Conference on System Sciences (HICSS 2017)
2015:Reviewer for the 49th Hawaii International Conference on System Sciences (HICSS 2016)
Reviewer for the International Conference on Information Systems (ICIS 2015)
Reviewer for the European Conference on Information Systems (ECIS 2015)
Reviewer for the ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play(CHI Play 2015)
2014:Reviewer for the 48th Hawaii International Conference on System Sciences (HICSS 2015)
Reviewer for the European Conference on Information Systems (ECIS 2014)
2013:Reviewer for the Federated Conference on Computer Science and Information Systems(FedCSIS 2013)