Dr. Thomas Friedrich

Dr. Thomas Friedrich was a research assistant and postdoctoral researcher at the Chair of Information Systems, especially Industrial Information Systems at the Otto-Friedrich-University Bamberg from January 2014 to February 2021. He completed his doctorate from 2014-2020 on the topic “Analyzing and Increasing the Potential of Social Commerce Initiatives: Theoretical Foundations, Empirical Evidence, and Design Recommendations”. Prior to this, he completed a Master's degree in Business Informatics at the Otto-Friedrich-University Bamberg. In his master's thesis, he developed a conceptual framework for the integration of social commerce technologies in electronic B2B marketplaces in collaboration with SAP AG. Prior to pursuing his master's degree, he was employed as an SAP process and software developer at the IT service provider Bechtle AG. Additionally, he was employed at the same institution during his Bachelor's degree program.

Thomas Friedrich's research work has been published in various specialist journals (including EM, ECRA, PAJAIS) and in the proceedings of relevant specialist conferences (including ICIS, ECIS, WI, AMCIS). He is also a regular reviewer for scientific publications.

Thomas Friedrich's research focuses on the investigation of innovative technologies in e-commerce (with an emphasis on social commerce). His research interests include in particular the investigation of the effects of social commerce technologies, the conception and design of social commerce platforms and determining factors influencing the acceptance of such platforms.

To view the comprehensive list of publications, please refer to the link provided.

Friedrich, T.; Schlauderer, S.; Overhage, S.: Some things are just better rich: How social commerce feature richness affects consumers' buying intention via social factors. In: Electronic Markets (2019), S. 1-22. Rubrik: Research Paper.

Friedrich, T.; Schlauderer, S.; Overhage, S.: The Impact of Social Commerce Feature Richness on Website Stickiness Through Cognitive and Affective Factors: An Experimental Study. In: Electronic Commerce Research and Applications 36 (2019), S. 1-32. Rubrik: Research Paper.

Friedrich, T.: On the Factors Influencing Consumers’ Adoption of Social Commerce – A Review of the Empirical Literature. In: Pacific Asia Journal of the Association for Information Systems 8 (2016) 4, S. 1-32. Rubrik: Research Articles.

Friedrich, T.; Overhage, S.; Schlauderer, S.: The More the Better? Exploring the Relationship between Social Commerce Feature Intensity, Social Factors, and Consumers’ Buying Behavior. In: Proceedings of the 37th International Conference on Information Systems (ICIS). Dublin, Ireland 2016, S. 1-21. Rubrik: Completed Research Paper.

Friedrich, T.; Overhage, S.; Schlauderer S.; Eggs, H.: Selecting Technologies for Social Commerce: Towards a Systematic Method. In: Proceedings of the 23rd European Conference on Information Systems (ECIS). Münster, Germany 2015. Rubrik: Completed Research Paper.