Chair of Information Systems, especially Gamification

The Gamification Research Group at the Chair of Information Systems investigates the increasing penetration of business, and everyday life with technologies and approaches from the gaming industry (e.g., gamification, virtual & augmented reality, virtual goods, the "Metaverse," exergames, and game-based learning).

Our research focuses on exploring the effective design of gamified, motivational, and immersive information systems and games, as well as studying the effects of specific game design features on motivation, user experience, and behavior. Additionally, we explore new developments and phenomena in gaming and how they can be leveraged to drive innovation beyond the games industry.

Our research is applied across various domains (e.g., sustainability, marketing & sales, training & education, e-commerce, logistics, collaboration, product design, innovation, creativity) and industries (e.g., consumer goods, automotive, banking, healthcare, education). We focus on developing solutions for pressing challenges in business and society.