ab Wintersemester 2024/2025

Content:

Digital business is omnipresent in today's world, fundamentally transforming how organizations operate and compete. This module provides a comprehensive introduction to the essential apsects of modern digital enterprises. Students will gain foundational knowledge on different logics of digital value creation and key concepts related to digital business, including digital business models, digital commerce, as well as digital products, services, and processes. 

In the lecture, we discuss digital business from various perspectives, including but not limited to the underlying logic of digital value creation and associated technologies, different archetypical digital business models and organizational contexts, digital products, services, and processes. 

Students will explore technological and managerial aspects of digital business at various levels--industry, organizational, team, and individual. The course includes practical examples as well as methods and tools for creating and managing digital businesses. 

Learning objectives:

After having completed this module, participants will be able to:

• Understand the technological foundations and principles of digital business
• Design and manage digital products and services effectively
• Analyze digital business processes across organizational levels, industries, and domains
• Implement strategies for digital transformation in different business contexts